Make it human. Make it move. Scripts, storyboards, social spots, and website copy for health, lifestyle, and purpose-led brands.
Brand Video & Copywriting
Role
Producer • Copywriter
Deliverables
1:30 brand video + :30 / :15 cutdowns (script + supers)
Homepage headline/subhead, About blurb
Instagram/TikTok caption sets (3 variants)
Brand tagline for social & beyond
Client
KHUN ROAD Apparel & Lifestyle
Khun Road wanted a clearer, youth-forward voice for its Mongolian cashmere and events brand. I created community-focused messaging around connection and belonging. Our brand video, Cashmere Addicts, is a playful support group parody where friends “confess” their devotion to breathable cashmere and find connection in the process. I also unified the brand voice across the website and social channels with a new homepage headline and subhead, About copy, captions, and a tagline. The result is a cohesive launch that feels natural, builds community, and moves people to follow along.
Donor Engagement Video Suite
Role
Creative Development • Scripting • Producing
Deliverables
8-video donor engagement suite for gala program (event screens, program-ready)
Client
PROVIDENCE Southern California
Providence needed to galvanize attendance and inspire giving to frontline programs, research, and community care. I led story development and scripting, then produced a suite of eight videos for the gala program. Each piece centered real caregivers, the person behind the white coat, built an emotional arc and concluded with a clear, simple ask. Together, the films created one cohesive, human narrative in the room and delivered assets for social and post event follow up. The outcome was a unified experience that made the mission tangible and made it easy for donors to say “yes.”
Donor Engagement Brand Film
Stanford Health Care wanted a donor engagement experience that honored employee excellence in a fresh, unstuffy way. I co-conceptualized the creative and scripted an 18-minute film featuring real staff alongside professional actors. Inspired by an ’80s Halloween party, we reimagined the quest to find the most outstanding employee worthy of the university’s coveted Gondo Award. We structured the story in chapters timed to key gala beats and also delivered a continuous 18-minute cut. The result was a jaw-dropping, hilarious experience that celebrated staff, energized donors, and reinforced why giving matters.
Role
Creative Development • Scriptwriting
Deliverables
Three short films designed to play throughout a gala event
One stitched 18-minute version featuring real staff alongside professional actors
Client
Stanford Health Care
Infrastructure Brand Video & Sales Assets
Role
Story Development • Scriptwriting • Producing
Deliverables
Two videos (1:45–2:30) cleared for web and sales enablement — including one segment produced for Inside the Blueprint
Five on-location field shoots (production, installation, stakeholder interviews)
Client
HOBAS Pipe USA: Infrastructure
HOBAS Pipe USA needed a clear, credible way to show why its fiberglass pipe is the smart choice. I scripted and produced a feature segment for Inside the Blueprint, plus companion videos for YouTube and sales. Across five field shoots we filmed plant operations, live installs, and stakeholder interviews. The videos explain faster installation, longer service life, and lower life cycle cost, and give the sales team simple proof when it matters the most.